Emotional and mental burden of infertility has been very common in couples who have been trying to get pregnant. Infertility is something that impacts more than 28 million of couples around the globe. Stress and anxiety is co-related to infertility issues as several studies have shown that couples with fertility issues experience significant anxiety and distress. Akshat Seth, in talks with the prominent news site ET Healthworld shares that the inability to conceive can be one of the most stressful experiences for couples. There is an alarming increase in infertility related complications in India due to several reasons. Fertility treatments come with their own sets of biological, emotional, and financial pressure for couples. He shares that there is a need to bring compassion into the process of fertility treatment. It is important to understand the individual preferences of patients, respect their choices and customize treatment plans should be incorporated in order to best suit each patient. It is also critical to empower patients by making more information available to them so they can make choices about their treatment with full knowledge and understanding. A fertility care provider can make a significant difference to the quality of the journey for patients, by providing not just the best of science but also empathetic support.