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Birla Fertility & IVF
Birla Fertility & IVF

Manager/ Sr. Manager- Content & PR – Gurgaon (Corporate Office)

Role Summary:

We are looking for a proactive and dynamic content and PR professional who is responsible for managing content (on all channels) and PR

Pre-requisites for consideration of candidature:

  • Masters’ degree in Mass Communications, Journalism or a related field
  • Min 6-8 years of experience in Branding and Marketing and min. 4-5 years experience in content/PR
  • Should have experience of working with PR agencies – Genesis BCW , Lintas PR , Ad Factory , Avian, Webber Shandwick PR Pundit, Ketchum Sampark, Perfect Relations
  • Should have excellent English/Hindi written and verbal skills

Key Job Responsibilities:

  • Supervise content for the company across all platforms – including website, creatives, press notes, press releases
  • Provide inputs to the Function Head for alignment of content such that social media also gets aligned to website, etc.
  • Write press releases and speeches, supervise copy of leaflets, brochures, newsletters, websites and social media content to ensure alignment to business goals + branding and marketing strategy.
  • Assign, supervise, and review the activities of the PR agency
  • Maintain close relationships with reporters and editors at media outlets along with key opinion leaders in the industry.
  • Train key leaders to handle media enquiries and press interviews
  • Respond to media inquiries and interview requests
  • Track effectiveness of media outreach and loop back for effective design of future outreach
  • Design media outreach strategy for launch of new outlets/clinics
  • Stay abreast with competition posts/campaigns and new trends in PR
  • Share MIS /dashboards and insights with key stakeholders on a regular basis
Job Category: branding
Job Type: Full Time
Job Location: gurgaon

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