Manager/ Sr. Manager- Content & PR – Gurgaon (Corporate Office)

Role Summary:

We are looking for a proactive and dynamic content and PR professional who is responsible for managing content (on all channels) and PR

Pre-requisites for consideration of candidature:

• Masters’ degree in Mass Communications, Journalism or a related field
• Min 6-8 years of experience in Branding and Marketing and min. 4-5 years experience in content/PR
• Should have experience of working with PR agencies – Genesis BCW , Lintas PR , Ad Factory , Avian, Webber Shandwick PR Pundit, Ketchum Sampark, Perfect Relations
• Should have excellent English/Hindi written and verbal skills

Key Job Responsibilities:

• Supervise content for the company across all platforms – including website, creatives, press notes, press releases
• Provide inputs to the Function Head for alignment of content such that social media also gets aligned to website, etc.
• Write press releases and speeches, supervise copy of leaflets, brochures, newsletters, websites and social media content to ensure alignment to business goals + branding and marketing strategy.
• Assign, supervise, and review the activities of the PR agency
• Maintain close relationships with reporters and editors at media outlets along with key opinion leaders in the industry.
• Train key leaders to handle media enquiries and press interviews
• Respond to media inquiries and interview requests
• Track effectiveness of media outreach and loop back for effective design of future outreach
• Design media outreach strategy for launch of new outlets/clinics
• Stay abreast with competition posts/campaigns and new trends in PR
• Share MIS /dashboards and insights with key stakeholders on a regular basis