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Birla Fertility & IVF
Birla Fertility & IVF

Sr. Manager/ AGM Marketing – Gurgaon (Corporate Office)

Role Summary:

We are looking for an experienced professional who will drive marketing initiatives for the company in line with the company’s vision and growth priorities.

Pre-requisites for consideration of candidature:

  • MBA/PG Diploma in Marketing
  • 8-10 years of experience in related field. Experience in mass market retail or national FMCG brands or consumer durables & electronics, DTC Brands is preferred.
  • Budgeting, media strategy & deployment, GTM management.
  • Deep knowledge of market research, marketing, P&L management, center wise GTM planning, media and PR

Key Job Responsibilities:

Marketing Strategy and Management

  • Identify new and emerging marketing channels and create awareness of the brand and the services offered.
  • Plan, execute, and deliver strategies to maximize reach.
  • Build the overall 360 degree marketing strategy for the brand across channels.
  • Manage internal and external teams and stakeholders to achieve results.

Market Research and Consumer Insights

  • Track competition brands and bring out consumer insights
  • Partner with teams and agencies to plan market research activities and post-campaign evaluation studies
  • Drive analytics from the research to determine the future outlook for the brand
  • Stay up to date with the current trends in the market and innovate accordingly

Campaign Planning and Marketing Innovation

  • Contribute to the development of all campaigns throughout the year and closely observe changes in consumer behavior and the market environment.
  • Media planning, budget deployment
  • Partner with other agencies (brand, PR, outdoor, and event) to develop detailed plans for on-ground activation.
  • Drive all new product development activities for the brand.

Operations and Reporting

  • Develop detailed plans and budgets and market developments for the brand
  • Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for approvals, submission, etc.) for the brand
  • Create reports for weekly/monthly reviews, highlight issues and red flags if any
Job Category: branding
Job Type: Full Time
Job Location: Gurugram

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