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Birla Fertility & IVF
Birla Fertility & IVF

Deputy General Manager – Branding – IIM/ISB/MDI/FMS

Pre-requisites for consideration of candidature

  • MBA from a reputed institute
  • Min 8-10 years of experience in Brand management function for a reputed B2C brand in FMCG / consumer health space
  • Should have managed a team of min. 3-4 direct reports + agency ecosystem
  • Should have sound knowledge of driving brand building across ATL (TV, Print, Radio, OOH, Digital etc), PR and BTL
  • Should have a sound understanding of using market research to drive brand building

Key Job Responsibilities:

  • Set, define and implement the brand strategy in line with business strategy
  • Define the brand plan along with the Function Head in alignment with company’s vision and strategy priorities
  • Drive brand health metrics like consideration and preference
  • Ensure that all communication is crafted keeping the brand essence and vision in mind
  • Facilitate the creation of award-winning and effective communication campaigns by floating sharply defined creative briefs for internal and external teams
  • Manage the creative and PR agency to deliver results in line with the brand plan
  • Drive the development of strong customer insights and incorporate the same in the brand plan
  • Build cultural, category and competition learnings for a better innovation pipeline/ market specific communication
  • Manage the team, to drive timely and effective deliverable
Job Category: Digital Marketing
Job Type: Full Time Hybrid
Job Location: Gurugram

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